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About us Grace Potter being interviewed at a festival
Music Media Collective was founded to fill the growing void left by the disappearance of independent, community-driven music media. As local outlets shut down and corporate consolidation grows, artists, venues, and fans are losing essential tools for discovery, storytelling, and connection. This decline doesn’t just impact culture. It puts livelihoods at risk across the music ecosystem.
Meet the Board & Staff
We’re responding by building a collective framework designed for and by music media professionals. From journalists and radio hosts to podcasters, publicists, photographers, and creators, MMC supports the people behind the coverage. Through shared resources, direct support, and collaborative programming, our goal is to restore access, visibility, and opportunity across the media landscape.
 
As a hybrid nonprofit and for-profit organization, we combine values-driven mission work with the flexibility to build innovative platforms, content, and programming. This includes our flagship initiatives:
 
  • Asses in Seats, a live music talk show
  • Legacy and Legends, an event and interview series
  • Cratedigr, a fan-powered platform for live music reviews and artist discovery
 
Music media cannot do this alone. We are working with artists, venues, and industry allies to strengthen the entire ecosystem, because the survival of the industry is a community effort, not a solo act.
 
To keep this mission grounded in the real needs of our community, we are building a structured board and advisory group made up of professionals across journalism, radio, publicity, grantmaking, and content creation. Our collective model is rooted in transparency, inclusion, and shared leadership, with ongoing opportunities for involvement through membership, town halls, think tanks, and live events.
 

We’re not just preserving music media. We’re rebuilding it from the ground up by creating access, fueling creative communities, and putting power back in the hands of artists, venues, and cultural storytellers.

 

Music Media Collective is a nonprofit, tax-exempt charitable organization (tax ID number 33-3512161) under Section 501(c)(3) of the Internal Revenue Code. Donations are tax-deductible as allowed by law.
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Our pillars

Asses in Seats logo
Music Media Collective drives multiple initiatives, each designed to strengthen and support music culture and media and those working in the industry. Our three pillars provide industry professionals and outlets opportunities to highlight their own content and organizations. 

Our pillars

Asses in Seats logo
Music Media Collective drives multiple initiatives, each designed to strengthen and support music culture and media and those working in the industry. Our three pillars provide industry professionals and outlets opportunities to highlight their own content and organizations. 
CrateDigr Logo

CrateDigr

(Coming soon) This nonprofit social platform will create a unique space for fans, artists, and industry professionals to interact, discover, share, and connect over music, concerts, festivals, and culture. Inspired by platforms like Letterboxd (film) and trakt.tv (TV), CrateDigr will offer both free and premium memberships, blending user-generated content with professional journalism for music enthusiasts, combining user-generated content with professional journalism curated by industry experts and music outlets. The platform will foster collaboration among media professionals and outlets, providing them space to feature their content while empowering artists and venues with tools to engage directly with fans and attract new audiences.

Artist, venue, and promoter tools will include:
  • Concert, festival, and tour promotion features
  • Real-time fan engagement + tools for special access, giveaways, and announcements
  • Audience insights to refine outreach and marketing strategies

Why It Matters:

CrateDigr will serve as a new form of free press for music media, an independent alternative to gatekept, pay-to-play, clickbait-driven platforms. Built for the industry and fans, by the industry and fans, it’s time we let the music lead – not the machine.

CrateDigr Logo

Coming Soon

This nonprofit social platform will create a unique space for fans, artists, and industry professionals to interact, discover, share, and connect over music, concerts, festivals, and culture. Inspired by platforms like Letterboxd (film) and trakt.tv (TV), CrateDigr will offer both free and premium memberships, blending user-generated content with professional journalism for music enthusiasts, combining user-generated content with professional journalism curated by industry experts and music outlets. The platform will foster collaboration among media professionals and outlets, providing them space to feature their content while empowering artists and venues with tools to engage directly with fans and attract new audiences.

Artist, venue, and promoter tools will include:
  • Concert, festival, and tour promotion features
  • Real-time fan engagement + tools for special access, giveaways, and announcements
  • Audience insights to refine outreach and marketing strategies

Why It Matters:

CrateDigr will serve as a new form of free press for music media, an independent alternative to gatekept, pay-to-play, clickbait-driven platforms. Built for the industry and fans, by the industry and fans, it’s time we let the music lead – not the machine.

Asses in Seats

Asses in Seats is a live music-talk podcast that mimics sports radio, where fans can join the conversation in real time by calling a hotline, leaving comments, or joining live on video.
Each episode, we feature music news and host interviews with music professionals, bands, and artists, while supporting our nonprofit partners through live fundraising.

We’re proud to partner with the National Independent Venue Foundation (NIVF) for Season 3.

Learn more
Asses in Seats Logo
Asses in Seats Logo

Asses in Seats is a live music-talk podcast that mimics sports radio, where fans can join the conversation in real time by calling a hotline, leaving comments, or joining live on video.
Each episode, we feature music news and host interviews with music professionals, bands, and artists, while supporting our nonprofit partners through live fundraising.

We’re proud to partner with the National Independent Venue Foundation (NIVF) for Season 3.

Learn more

Legacy & Legends

A live event series spotlighting iconic artists and industry changemakers. These audience-interactive, educational, and entertaining events double as fundraisers, supporting nonprofit initiatives while celebrating music’s past, present, and future. We collaborate with music media outlets on each event, inviting them to participate in programming efforts and as moderators, hosts, or panelists. We build the framework for this series to also work as a turnkey package, allowing outlets to host Legacy and Legends events in their communities with the assistance of MMC, providing production tools, financial resources, marketing assets, and promotion.

Legacy & Legends is a live event series spotlighting iconic artists and industry changemakers. These audience-interactive, educational, and entertaining events double as fundraisers, supporting nonprofit initiatives while celebrating music’s past, present, and future. We collaborate with music media outlets on each event, inviting them to participate in programming efforts and as moderators, hosts, or panelists. We build the framework for this series to also work as a turnkey package, allowing outlets to host Legacy and Legends events in their communities with the assistance of MMC, providing production tools, financial resources, marketing assets, and promotion.